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Media To arrange for a media appearance, please
send an email to media@iodiet.com.
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3-minute interview featuring
Cathy Wong being interviewed by Terri Trespicio, senior
editor of Body+Soul. |
As every dieter knows, quick-fix
weight loss solutions are usually difficult, often leave you
feeling
terrible, and almost never result in long term solutions. Naturopathic
doctor and nutritionist Cathy Wong knows this firsthand. Not
only has she helped hundreds of clients get healthy and lose
weight, she overcame her own battle with obesity after discovering—at
the age of 24—that she had borderline high cholesterol.
As she started a liver-cleansing diet, her energy came back,
her cholesterol and weight went down, and she “felt like
[she] was waking up again.”
After years of training, experience, and advice as the Alternative
Medicine editor at About.com, Cathy has put her vast nutritional
expertise into THE INSIDE-OUT DIET: 4 Weeks to Natural Weight
Loss, Total Body Health, and Radiance (Wiley, August 2007,
$24.95/Cloth, ISBN: 978-0-471-79211-6), a holistic plan towards
a healthier, more energetic lifestyle.
Key Points of Interest
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Calorie
cutting is not enough when it comes to weight loss—and
it’s a major reason why diets fail us again
and again.
An
overburdened liver is the root cause of cravings, dieting
plateaus, digestive issues, a sluggish metabolism,
and even mood swings and energy loss. The right diet—clean,
liver-supporting foods, herbs, and spices, can address
all of these issues and help you lose weight permanently.
Detox
has gotten a bad name because it calls to mind fasting
and other extreme forms of dieting that are controversial
at best, dangerous at worst. This is a different kind
of detox—one that Cathy uses as a safe complement
to healthy eating. The goal is not to purge the body,
but to help the body shed the weight it no longer needs.
In this sense, detox is the means, not an ends in itself.
Toxins
get into our diets in ways most people don’t
realize, and stored in our fat. Rapid weight loss causes
the release of those toxins too quickly, which can
be dangerous. Find out how they disrupt hormonal balance
in the body, how to release toxins safely—and
how avoid them altogether.
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What sets The Inside-Out Diet apart from
the competition
Take a look at the shelves of dieting books and you’ll
come across trendy diets, short-term “fat blast” plans,
and programs based on a restrictive regimen of single food
groups, many of which require users to drastically reduce or
even permanently remove certain foods or food types from their
diets.
Detox diets, which have gotten a bad name, conjure images
of extreme diets, fasting, or other hard-core methods that
may have negative effects on the body’s natural balance.
The rest of the advice seem to sing the same old song: Eat
less, exercise more. Unfortunately, this is not enough.
Cathy's 10 years of experience as a naturopathic doctor, nutritionist,
and acupuncturist have taught her that when it comes to losing
weight, cutting calories simply doesn’t work. Her approach
is unlike any other weight loss program. In fact, the whole
premise of this plan may come as a surprise to some, as it
centers on the role the liver plays in helping the body eliminate
excess weight. This approach is fresh, interesting, and inspiring—rather
than tell people what not to eat, drink, or do, it empowers
them to lose weight and stay healthy in a way they can enjoy.
As an experienced naturopathic doctor and nutritionist and
the writer/editor of the Alternative Medicine section of About.com,
Cathy has an established audience of regular readers, patients,
and clients—many of whose lives have been transformed
after years of frustration and failed attempts at weight loss.
Not only does it get rid of stubborn excess weight, many people
experience improvements in other aspects of their health. When
she posted information about her detox diet plan on About.com,
that article became, almost overnight, one of the most popular
on the site, and has remained so for the past three years.
Her weekly newsletter has become enormously popular.
All of this tells her that readers are hungry for information
on how to live healthier lives without dieting, without giving
up foods or undergoing harsh detox diets with mixed results.
And this is precisely what The Inside-Out Diet has to offer.
The Inside-Out Diet: Story Ideas
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Five days to a lighter,
more energized you, or Cut cravings in five days
flat
This plan would take readers through the first week of The
Inside-Out Diet, giving them a preview/taste of how it works.
In just five days, you can begin to feel the effects of cleaner
eating, including increased energy, better digestion, reduced
cravings. Will include recipes by celebrity chef Sabra Ricci.
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Probiotic foods: What
they are and how they can help you feel better—and
lose weight
Cathy Wong gives an overview of how probiotic foods and supplements
work, the benefits for better digestion as well as weight
loss, which foods to try, how to use/prepare, and what to
look out for when using supplements.
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Ditch-Your-Diet Weekend:
Cathy Wong on how to use “flex days” to
stay healthy—and happy
Cathy is no fan of drastic, extreme, or otherwise unpleasant
diets. While healthy eating does require consistency, one
way to be able to stick to it is to take a few days off now
and then—with limits. They’re the key to The
Inside-Out Diet and can help you keep your eating under control
for the long term. (Consists of 6-point plan/tips for flex-time
dieting).
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Dieting Dangers: Cathy Wong on why rapid weight loss is never
worth it
Losing weight fast throws a wrench into your weight loss
by causing metabolic slowdown and releasing chemicals that
scream "STOP" to your body. This in turn can promote
the formation of gallstones and liver disease. In an age
of extreme makeovers and instant fixes, it’s hard to
accept that changing your lifestyle and making long-term
adjustments can take some time. Cathy shares with readers
how to lose two pounds a week—and keep it off.
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Herbal and dietary supplements—good
or bad? Cathy Wong’s guidelines for weight
loss.
Some herbs and dietary supplements can be beneficial during
weight loss, but others can hinder weight loss or may even
cause unwanted harmful side effects. Get the scoop on 25
popular herbs and supplements, including why they are used,
whether they work, side effects and safety concerns, and
which to avoid.
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Mind/body approach to
weight loss: How stress may be getting in the way
Weight loss plan will fall short unless mind is calm and
cleansed. Chronic stress can make you feel sluggish and tired.
It can activate hormones (e.g. cortisol) that can cause cravings
and sabotage your weight loss plan. Mind/body techniques
can help you control cortisol levels (reducing abdominal
fat and cravings), get your mind off food, and detox your
mind.
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Steep your way to weight loss: Cleansing Lemon Tea recipe
by Cathy Wong
This easy-to-make tea is designed to help you lose weight
by helping your liver detoxify. Lemon peel contains a phytochemical
called d-limonene, which gives lemons and other citrus fruit
their lemon orange fragrance. D-limonene aids the liver in
neutralizing toxins and is being explored as a treatment
to dissolve gallstones. Cinnamon protects the liver from
excess fat by increasing antioxidants and restoring glutathione.
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Cathy Wong’s take
on tea for better health and weight loss
Cathy gives the lowdown on what tea is best for weight loss,
energy, and other health benefits: Green tea, black tea,
rooibos (known to improve liver detox and decrease fat in
the liver), and cleansing teas you can make yourself.
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Detox your shopping list
Naturopathic doctor Cathy Wong helps you stock your fridge
with cleaner foods, as well as spices, teas, and all you
need to start living healthier and getting leaner, starting
now.
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